Wouldn't it be great if a patient said...
“ it seems the medication changes, and my talk therapy is still not making a difference. Maybe I should consider (Ketamine / TMS Therapy) to get me back?”
Your practice can make this happen!
Consider how we make decisions. We typically never take action to buy or invest our time until we feel comfortable with that choice. (Unless we suffer from impulse control disorder) Getting comfortable usually requires an introduction, continued reminders, education, and discussion. (That’s why Google keeps showing ads about your recent product search.)
Patients and their families must be comfortable deciding whether to invest their money and time into cash pay or an advanced service covered in their insurance plan (TMS therapy/Spravato). You want this to happen. Your recommendations and patient trust are required for patients and their families to move toward new treatment options – but you want them to have personal buy-in. Personal buy-in takes personal ownership in getting well.
So how do you have patients ask you for treatments? Some proven ideas.
1. The provider introduces the option early in the treatment plan options.
- Patient dialogue: I will adjust your medications to see if we can reduce your depression symptoms. I think it will make a difference; we also have other options like IV Ketamine / TMS therapy to keep in mind.“
2. Create educational materials and awareness opportunities for patients to gain comfort without pressure. Here are some ways to do so –
- Have a brochure available in the office for patients to take home.
- Place a poster in your waiting room with your mission statement and services offered.
- Have a video loop in your waiting room to help them understand your services and patient success.
- Have an active social media program for patients and their families to follow independently.
- Have quarterly newsletters in print and online for patients to learn more.
3, Make a strong recommendation for the advanced treatment you are offering. Provide time and materials for patients to decide. You know that patients and the patient’s support network need to have buy-in for the best opportunity for clinical wellness.
About Sapele Marketing
Our proven three-tiered approach works. We leverage your brand to grow patients for advanced services. Through an effective plan we can reach and educate your target audience throughout their patient journeys on and offline.
Our organic and paid marketing approach will build long-term, sustainable strategies for growth. We help our clients by employing the right blend of traditional, digital, and in-office strategies built on our proven best practices.
Call us at 484.709.2412 or go to sapelemarketing.com to learn more.