Video content keeps moving up on the priority list when it comes to Facebook marketing. With ongoing changes to the organic Facebook algorithm, video content is now an essential part of any successful marketing campaign.
Videos help start conversations, provide information, and create a connection to your practice. The good news is that you don’t necessarily need to create big-budget commercial content.
Short-but-sweet pieces prove that there’s power in video beyond in-depth production.
Video provides more insight…it keeps viewers engaged for longer…it’s easy to consume…and it earns double/triple the engagement rate compared to images!
At Sapele Marketing, we’ve found that subtitles and text overlays work better. Our customized videos also include background music or a theme track to add another element for those users viewing with the sound on.
Take a look at some of our video content… just one of the perks of working with Sapele!
Facebook Cover Photo
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Let us create an engaging video for your clinic
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