Apple's Statement:
We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.
Breaking news…
There’s a battle going on in Silicon Valley and it’s over your privacy and your future patients’ privacy. The new Apple iOS 14 update (which has already been delayed once) is set to launch sometime early this year. So, what does that mean?
New App Store guidelines will force apps to offer an option for users not to be tracked across the web. That means the detailed Facebook behavioral targeting we’ve grown to know and love could be severely impacted.
GONE are the days of lazy marketing. That’s really what this means. If the pixels go, it’s back to relying on your marketing skill set…not a plug-and-play system.
- Do you have the time and expertise to rise to the occasion?
- Are you willing to commit your time and resources to building solid funnels and extensive marketing assets that don’t solely rely on Facebook?
- Have you secured your 3-tier approach to lead generation?
- Is your healthcare colleague referral list so strong you don’t need any more referrals?
If you answered yes to all of these questions….we’re hiring!!!
If not, we’re here to help you thrive this year and beyond.
Our robust marketing programs help you build long-term assets for your business – not short-term gains. Let’s discuss how we can help your practice navigate the ever-changing digital platforms so you can focus on growing your practice.