Marketing’ is one of those words that people seem to throw around these days. The word itself encompasses a variety of different meanings depending on who you ask. But, at the end of the day, we can all agree that marketing is about communicating your brand’s message to potential customers.
When it comes to interventional psychiatric treatments, traditional marketing strategies don’t always work. This is why we’ve put together a program based on our years of experience specifically in marketing interventional psychiatric services. We understand that cheap gimmicks, classic promotions, discounts, and many other types of traditional marketing simply don’t work.
Much like TMS and Ketamine therapies, marketing is not a one-size-fits all service. We don’t sell $12 T-shirts or promote local hair salons. We simply don’t do average ‘marketing’.
We help our clients create awareness, educate, and treat people with life-changing medicine.
Unfortunately, there are marketing agencies out there who just don’t understand medical marketing let alone TMS and Ketamine treatments. There’s so much as risk when it comes to your practice, your reputation, and, not to mention, your medical license! Here are some of the most common mistakes we’ve seen over the years…
- Believing that you can grow organically. The Internet is buzzing with information. When your patients go to the web looking for answers, will you be there? Organic growth is nearly dead when it comes to social media and content marketing. It’s not a matter of doing a ‘good’ or ‘bad’ job, you simply can’t beat the algorithms. You have to work with them- not against them! You could have the best blog post or nicest website in town but no one will come unless you know how to gain reach.
- Not Humanizing Your Brand. Again, you aren’t selling a $12 impulse-purchase t-shirt! You are creating awareness, educating, and providing life-saving treatments to those who need it the most. You have to cultivate a compassion human element into your brand. Introduce yourself online and walk them through the front door. Answer their questions and provide content with quality. Traditional sell, promote, repeat marketing ploys don’t work in your field ….(we know what does!)
- Lack of Budget. You need to be investing in your practice when it comes to marketing. From Google to social media ads, it’s important to invest money so you can see a return. At Sapele Marketing, we’re unlike other marketing companies because we create and manage all of our client’s advertisements at no additional percentage charge. In other words, what you spend promoting your business is an investment for you- not extra for us.
Above all, if you really want the phones to ring, you have to know how to utilize all of these essentials. We’d love to see if our services our a good fit for your practice during a complimentary qualifying call.