There’s a growing body of evidence that suggests social media can be used to improve the mental health of populations. The internet has become a key source of information for people with mental illness. The American Psychological Association reports that more than 60% of young adults between the ages of 18 and 29 use social media to find information about health issues.
Social media is a powerful tool for public health outreach and engagement, but it’s also an important part of the modern public discourse. In fact, research suggests that social media plays a role in shaping public opinion and influencing political views.
As a mental health professional, it’s important to consider how your field fits into this larger conversation — especially when it comes to how your patients are using technology. (And they probably are — according to Pew Research Center, 68% of all Americans use Facebook.)
Here are some ways you can use social media as a mental health professional:
1. Use educational, internal content that’s original and helpful.
2. Promote awareness to help end the stigma around mental health
3. Share accurate and educational information
4. Combat misinformation
6. Expand the reach of existing resources
7. Answer common questions
8. Stay connected with patients in between appointments
9. Connect and support other businesses in your community
10. Spread positivity
Our team at Sapele Marketing is here to help you utilize social media as one form of your marketing and outreach efforts. Give us a call today to learn more about our strategies.